The collection, the first since 2003, has launched on January 1, 2025. Inspired by this collection, an extraordinary duo, MNNK Bro. (Takashi Murakami & JP THE WAVY), has created the campaign theme song. The track is featured in the teaser movie for the collection, which was released on Louis Vuitton's official social media platforms. A music video for the song, produced with full support from Louis Vuitton, is also set to be released. The music video was directed by BRTHR, a directing duo consisting of Alex Lee & Kyle Wighman, who have also directed music videos for Travis Scott's "butterfly effect" and Joji's "Yukon (Interlude)".