King Kooba's new imprint, Dum Rok, kicks off with a special project he’s been holding close to the chest for a while now. A set of circumstances led Kooba to a vocalist named Dathan Williams, and what started as a friendship led to an album. Dathan's pristine voice, range and tone turned out to be the perfect fit for King Kooba's production and writing chops. 'Inside Out' is the lead single and highlights the pair’s brilliant chemistry. It comes with several remixes from Kooba, and lays the foundation for the inspiration behind the Dum Rok sound.