Displaying a unique vulnerability not often shown in Hip Hop, autoMatik's music creates an unparalleled relation with listeners. Knowing no demographical boundaries, his focus on real people and the realities of the world help him to mesh with almost anyone. However, when it comes to his songwriting and delivery he truly stands alone. autoMatik's passion for music has always been the driving force behind the scenes. Growing up in a world where Hip Hop was barely understood or accepted, he set out to gain as much knowledge as he could about the culture as a whole. This outside approach gives him an individual perspective of things, and allows him to easily step out of the box at times. Although his music may be classified as Hip Hop, autoMatik takes a much more universal approach to his songwriting and music production, doing whatever it takes to effectively convey his message.