Paper Lions previously gave away their music due to not receiving any of the earnings from 2010s Trophies. This time around, theyve started their own label for the release of My Friends, which was recorded in Vancouver with producer Howard Redekopp (Tegan and Sara, the New Pornographers, Mother Mother). The band promised of the album, "Stories of love and pain, childish fights, best friends, beaches and forts; they evoke the melancholia of youth, remembered by someone not very far from it." And that sounds just about perfect to us.